Here’s some tips to help you choose a name for your new product that tilts the odds of success in the marketplace in your favor.
Make it memorable – Can someone recall the name 30 minutes after hearing it? If not, you might be picking a name that’s too generic. Something that paints a visual picture works the best.
Make it meaningful – Can someone look at the name and have a good idea of what the product does? If so, you might have a winner.
Be open – Just because you don’t immediately love a name doesn’t mean it isn’t the right one.
Say it out loud – Is it a name that people like to say out loud? If so, that can only help your viral marketing.
Check the name’s history – You might think you’ve got the perfect product name, but a few years ago a scam company used the same name for their product and then took the money and ran. Do a thorough search to find out who else is using the name and what type of products it’s being used on (or was used on in the past).
Break rules – If competing products tend to have similar names, choose something that totally sets you apart from the crowd.
Make a long list of possibilities – Don’t stop on the 5th name you think of – make a list of a hundred or more and then narrow it down. Sometimes the best name is the one you think of after you’ve made your list of 100 and you’re in the shower, thinking about something else. And the longer the list, the more confident you’ll be when you make your final selection.
Now that you know some guidelines for naming your product, go out there and create a new one so you can bring it to market and experience the power of these tips yourself.
