1. Guest bloggers create content for you, meaning you either a) don’t have to create as much content or b) you can have even more content on your blog without the extra work.
2. Guest bloggers know things you don’t. You’ve got your expertise and they’ve got theirs, and while you could take the time to master what they already know, it’s far easier to simply let them write about it.
Bonus: You look just as smart whether you write it yourself or get a guest blogger to do it for you.
3. Guest bloggers see things differently. Let’s face it, reading everything from the same perspective can get tiresome. Allow your readers to see different perspectives and it will keep your blog relevant and interesting.
4. Guest bloggers bring friends. They tell their followers about their guest posts, bringing fresh traffic to your blog.
Diversity is a big key to success in every field. Don’t always “go it alone”. Invite others into your fold. Then sit back and watch in appreciation as your business and influence grows.
